msiexec /a <product.msi> /qb TARGETDIR=%CD%Still after searching the web I still had no solution so tried to analyse failure with log file examination:
msiexec /a <product.msi> /qb TARGETDIR=%CD% /lv %CD%\Installer.logAfter reading a few lines of log the scales fell from my eyes. The source and the destination are the same and the Installer prohibit extracting into source directory directly.
So
msiexec /a <product.msi> /qb TARGETDIR=%CD%\Extractsolves the problem!